Hi there! My name’s Xavier Martínez, graphic designer. Before you continue with your visit, I’d like to share with you a very basic idea of how I understand the design and the profession itself, an idea which is the result of experience and hard work. Apparently it might seem obvious to the majority, but most of the time it is forgotten and not recognised by many others.

Creativity is not exclusive nor propriety of designers, never mind a single professional sector. That is why I believe in a collaborative design where all parts involved, yours, visitor and/or future client, and mine as a designer, work together in order to achieve a common goal. The starting point will always be our agreement and that’s what will make the process possible. Success also depends on other factors, and I hope you might find them in this fast-paced section.

I’ve been asking myself the same question for almost 12 years now, and the answer is always the same: what makes me get started in the morning is to give meaning to all of what I do, a very easy life premise that sometimes turns against me. This is why you have to understand that, if I don’t believe in your story, I won’t be able to help you, but rest assured that we will find someone who can.
I don’t want to bore you with technical terms, I like to make things easy, understanding and helpful. I am sure this is how all of us will be happier.

I’m passionate about my work, I’m interested in your brand and the story behind it. I can’t help but to get involved in all processes, it comes in naturally, from the very first conversation to the final implementation.

You must know I’ve never used Key words to explain my work process like others do. I base it on things which make sense to me and to you too, I hope: to listen, to comprehend, to propose, to collaborate…

This is how we’ll work.

Without demeaning the profession, I understand design as one of many tools for your business and/or brand. Mind you, a tool that, used in a responsible way, might create tangible opportunities and benefits. You shouldn’t see it as a whim or as something superficial like others do; a designer can be a key piece in your business.  

You have to believe I’ll do all I can to make your path easier, helping your clients and/or future clients better understand who you are, what you do and how you do it, creating concepts and solutions which will help you explain your true story. We will look for your brand’s essence, we’ll give it its own voice, we’ll shoot for the moon, we’ll have fun and we’ll do all of it together. 😉