Mitsubishi Electric

Catalogue of prestige projects (1999-2009, 2010 edition) for this brand of air conditioning. Mitsubishi Electric is defined as a pioneered brand in the field of air conditioning in large buildings. The axis of communication chosen for this piece was Siempre hay alguien que da el primer paso.

The book is divided by fields of work: hotels, offices, hospitals, homes, historical buildings, etc. Each segment has an entry linking a Mitsubishi Electric specific equipment attribute to a particular field. There is also a parallelism between these data and/or attributes and unique and exceptional things we can find in our world which entertain, encourage reading and reinforce this concept of being pioneers.