Vidalpons and Boqueria Market in Barcelona. A relationship with more than 100 years of history. A market and a family business which cannot be understood separately. Being market people means more than running a business. The staging and the buyer’s experience are vital in selling the product, two attributes which make the experience of buying in one of the 5 stalls Vidalpons has a memorable one.
With a wide range of product and different stalls, Vidalpons needs a summarising exercise to communicate their product offer while making it more understandable. A unique opportunity to better comprehend what they do and how they do it.
Nine images were created to act as a symbol for each product’s category. Each one of them is an obsession to make tangible the brand’s idea and the promise of Flavoured Adventures. A unique experience proposal connecting both the product and the buyer which strengthens the importance of staging a product in the market. The focus relies on the experience of recreating new worlds more than in the product itself.
Fruit and vegetables